• Simple, Quality Essentials.

    I wanted to make basic clothing staples that are reliable, consistent, great quality and most of all flatter your body.

  • ALL YEAR ROUND.

    No more fast fashion. Most labels keep changing styles from season to season, but our bodies don’t change so I wanted to create styles that are consistently there for you all year round.

  • BACKBONE OF YOUR WARDROBE.

    These are basic essentials that can be the backbone of your wardrobe. Dress them up or down, mix and match the colours, they will be your go-to key pieces always there for you.